Published on June 8, 2016 um 02:04
Explain your idea in details:
628, 106. A number which represents the people trying to make both ends meet every single day of their lives in Tondo, Manila, the most populated district of the most densely populated city in the world, Manila, Philippines the birthplace of Sonder Initiatives. With the inescapable cycle of poverty brought about by the lack of education and economic opportunities experienced by the urban poor not only here in Tondo but also in the different mega-cities around the world, our Team came up with a timely and innovative idea that seeks to solve and altogether improve the living conditions of these individuals. The Sonder Iniatives is a social enterprise which aims to generate jobs for those living in crowded urban spaces through the production of polyester products. This is made possible through a machine that could convert polyethylene terephthalate (PET) plastic bottles into polyester cloth which in turn, makes good quality sportswear and caps. Individuals from our partner communities would be then employed in the process of making such goods, at the same time, be educated about the adverse effects of plastic waste to the ecosystem and to empower them to be a part of a global solution by engaging in an economically and environmentally sustainable livelihood. Partnerships with local companies and even international organizations could also be forged in order to bring Sonders products closer to the market and with them, its advocacy of responding to the urgent call presented by the United Nations Sustainable Development Goals. It is our mission to create a scalable enterprise for our partners enabling them to acquire lifes basic necessities through its ABC (Automatic. Bank. Cooperative.) Business Model. Sonder envisions a world where its communities are livable, its people empowered and its progress promotes inclusive and environmentally-sustainable growth
Expected impact of your idea on sustainable development
After gaining back the capital invested by the Sonder Initiatives, the enterprise shall allot funding for its growth and sustainability. The expansion of the Sonder Initiatives sewing center and the Sonder Bank will improve the operational services of the company. More plastic bottle deposit trucks shall be stationed in key locations around the city where any individual could place their used plastic bottles. It will serve as an effective strategy of promoting the company and its socio-environmetal advocacies. This would also contribute to the increase of the shirt production process. The establishment of the social enterprise to other communities will also set forth, extending to 10 million people and beyond by 2022.
Plans for implementation and sustainability
Automated - Sonder Initiatives will create Plastic Advantage Card (PAC) which can be availed by the people. It contains the cardholders name and account number which will give them access in earning money. Sonder Initiatives will provide a truck with an automated machine where the cardholders can deposit plastic bottles. A plastic bottle, regardless of its size, will be equivalent to one (1) point. The PAC registers the number of points the cardholder earned and through a swipe of the cardholders PAC on the automated machine, the cardholder can view his earned points.
Bank - The earned points can be exchanged into cash through the Sonder Bank. Two (2) points will be equivalent into one (Php1) peso. The bank teller will update the balance of the cardholders Plastic Advantage Card after redemption.
Cooperative - The plastic bottles will be transported to one of the nearby local factories in our partner communities that turn plastic bottles into polyester cloth. After processing, another truck will collect the polyester and transfer the raw material to the Sonder Initiatives Sewing Center.The cardholders can be employed as tailors and seamstresses. These workers will then use the polyester in making shirts.
With the growing awareness of the products substance and with the demand of eco-friendly materials getting stronger, Sonder Initiatives is confident that the market would be extensive and easy to reach by becoming a major supplier of t-shirt printing companies.Sonder Initiatives will have a Return of Investment (ROI) after the sixth month of marketing the polyester shirts. The cardholders will receive revenue from two sources: the redemption of money from earned points in the Sonder Bank and second, the commission from the Sonder Initiatives in manufacturing the polyester shirts. Sonder Initiatives will receive revenue from the production of the polyester shirts.
I am Mariah Magallanes, the Founder and CEO of Sonder Initiatives. Along with the team is our CFO, Norberto Sarigumba III, COO, Andrea Ungson and General Manager, Kristine Ponce. We are all first year college students of De La Salle University and last year, my team and I founded Sonder Initiatives through the Hult Prize, solving a case study about Urban Crowded Spaces and to double the income of 10 million people by 2022. Our team was chosen as one of the 12 finalists of the Inaugural Hult Prize at De La Salle University. We were given the chance to pitch in front of esteemed judges including Ramon Del Rosario Jr, CEO of PHINMA Groups, Christian Besler, Co-Founder of Kickstart Ventures, Kenneth Lingan, Country Manager of Google Philippines, Raphael Mijeno, Co-founder and CFO of SALt, Ces Rondario, Co-founder at Impact Hub Manila, Stephanie Gilles, Chairman of the United Architects of the Philippines and Lans Bularan, Sustainable Development Manager of Shell Philippines.
Sonder Initiatives in Tondo, Manila PH
Stage of Idea
conceptual stage, planning stage, start-up stage
Sonder Initiatives Logo
Sonder Initiatives' ABC Business Model
The Team. Credits to Erika So for taking the picture.