Play Is The Way-Early Childhood Learning Resources

Published on June 7, 2016 um 14:35

Explain your idea in details:

The Problem and Opportunity Childcare centers in Australia need to invest in learning resources and promote sustainability as it is reflected in the National Quality Framework. There is always a need for more learning resources that promote sustainability and giving back to developing communities. Despite how Early Childhood Education is highly recognized and prioritized by Australian society, educators (the people responsible for delivering such standards of education) need to be more empowered to help them develop their craft and be financially comfortable to pursue unrequited passion in Early Childhood Education. The Philippines, a developing country, does not have a proper early childhood program for children, and such kind of education where play is the way is such a foreign concept in government run daycares. Early Childhood Education, being the formative years of a persons life needs to be improved by building programs to retain more teachers, as well as by providing sustainable learning resources. United Nations: Every Child Has The Right To Play . Philippines is Asias hub for eco-friendly handicrafts. Childcare educators in Australia deepen their passion for education as they find financial empowerment through designing resources. Outsourcing design production reduces cost, yet empowers another nation. Digital marketing allows cheap marketing overhead too, and operations cost.

Expected impact of your idea on sustainable development

Theory of Change We believe that all Children despite their social-cultural background deserve the opportunity to access play-based learning programs to help build their foundations of critical thinking and a deep respect and appreciation for the environment. We also believe that collaborations of professionals from the education industry and the handcraft industry between a developed country such as Australia and a developing country such as the Philippines are viable and sustainable through digital platforms and technology. Furthermore, this relationship will be able to deliver high-quality learning resources that would increase the market for the childcare industry in Australia, while supporting the foundations of early childhood programs in the Philippines. Accordingly, our theory of change is that if the educators in the Childcare Industry here in Australia could pursue their passion for designing learning resources, then the following would ensue: These educators would have an avenue to share their ideas and passion to thousands of children over time while having an opportunity to finding financial empowerment for their passion. Current social enterprises in the Philippines who support jobs through handicraft livelihood programs would give more opportunities to those Filipinos who need jobs. The more orders childcare centers make on learning resources, the more profit goes to teacher development programs run by partner organization: World Wide Familia. For every $1000 worth of learning resources ordered, a weekend workshop is sponsored for 3-5 Filipino Daycare workers and $100 for the educator who designed the learning resource.

Plans for implementation and sustainability

Business Model

> Australian Educators design learning resources based on the curriculum.

> The design goes to the group of social enterprises of the Philippines and it is decided on the specialty of the social enterprise (ex, ANTHILL specializes on woven design, LAPOME is PLUSH toys, Lets Go Natural-native accessories, CheekyCheek is Organization, and so on) which design goes to which specific social enterprise.

>The social enterprise makes the prototype

>The prototypes are tested in a childcare setting and their price is based on impact, brand value, expert cost, and production >Prototypes are digitally marketed to childcare centers ready for order


Marketing Department - creating customer funnel Logistics - sending products to Australia from Philippines

Network Marketing for Educators - create online network for educators

Entrepreneur - develops business strategy Stakeholders - provides consultancy and advice for key decisions

Accountant - manages finances and budget


Personal Investment: Low cost since I will be collaborating with existing entrepreneurs with existing business models, and with educators with reliable knowledge. I pay for the first few batches of prototypes being made. Orders will also be made on order basis with 50% down payment from the childcare center.

Crowd Funding: I intend to link up with a law firm, accounting firm, and big children's clothe's/toy company for law/accounting/marketing service for free in exchange of adopting our company as CSR.

Grants: I intend to constantly search for grants so I can begin my first set of production with digital marketing, targeting ($5000-$10000) to build the company

Your profile

I am a 30-year old mother of a 3 year old. I whole heartedly believe in the power of an effective, play-based early childhood education. After traveling as an English teacher in Spain, I found that my vocation was in Education. Passionate about educations power to help communities develop, I realized that in order to move forward, education must be financially and environmentally sustainable. My ideas on education are a by-product of my experience as a teacher and facilitator in various international learning communities in the Philippines, Spain, South Africa, and Australia. I have been working with children since I was eight years old, and I am always amazed at what they can do with quality, well-thought-of, intentional playbased activities. Currently residing in Sydney, Australia, Im an Educator in a child care center. It is in this environment where I am exposed to the increasing and wellresourced market of the Early Childhood Education industry in Australia. I am also exposed to many like-minded passionate and talented educators who make resources worth sharing for the sake of quality education. Previous to my experience as an Educator, I founded a children's center in Bohol, Philippines. The children's center which was called Friendly Waters Children's Center, gave me the experience to learn the groundwork of creating an idea and turning it into a financially sustainable system. In my past experience as an entrepreneur in education, I have met and collaborated with several livelihood programs that specialize in handicrafts. They have helped me make educational resources. I have worked with government daycare workers and highly advocate their empowerment as educators shaping the Filipino education mindset. This is not just a business for me, but a cause.

Stage of Idea

planning stage, start-up stage

Picture upload

Big Breakfast Basket Made by La Pomme, a perfect set useful for role play made from recycled fabric

Post a comment


September 3, 2016 22:55

A very good idea.

August 8, 2016 23:09

Great and promising idea to children and women. All the best, Bettina.

July 31, 2016 12:12

u realy craked ur mind to come into this. its the best idea i have ever seen. i salute u. may u succed vote for me and leave your comment to my idea

Loc Le Dam Hong

July 30, 2016 17:55

Hi, i like your idea (y) really interesting and innovative. I've voted for you, I hope that you could vote for me. Thank you so much

July 17, 2016 13:13

What a wonderful way to relive childhood memories and pass them on to kids! Check my idea out:

July 2, 2016 18:59

I like your idea. It's simple, effective and important. I agree with you point of view. We must teach the new generation to recycle and take care of the environment

June 29, 2016 00:29

Good idea! I have voted for you. I kindly requested that you read about my idea too and vote for me via this link .Together we can create a better society.

June 27, 2016 12:47

Hello Bettina,

Your Idea is great! I cast my vote for it. You may also wish to vote and comment on my idea,

I will appreciate a lot!

Elizabeth Savillo

June 27, 2016 03:15

Really cool idea! Hope this wins.

June 26, 2016 23:45

Hello Betina,
this is a great idea and i have voted for you. Please you can read and support my idea with your comment and vote.
together we can create a better society.


June 26, 2016 00:39

Hi Bettina
I like your project idea and am impressed. Thank you that you considered sharing it with us. I have voted for you.
I kindly requested that you read about my project too and vote for me via this link I will appreciate your contribution

June 25, 2016 08:31

Best wishes Bettina. Believe in practical learnings. Hope kids' mind will develop as fast as possible.

Rosi mancao

June 22, 2016 14:19

I wholeheartedly believe in Bettina s endeavor.

Sean Firth

June 19, 2016 06:06

great idea and much needed. I am not a fan of our kids playing with plastic toys

June 15, 2016 09:21

Hello Bettina,I do love your idea and wish you the best of luck.

Janine O'Donnell

June 14, 2016 23:22

Best wishes Nina for your wonderful idea.

June 14, 2016 16:29

Hi Bettina!
Your idea is very creative, I believe it will achieve success. I vote for you. Wish you good luck!
Please check out my idea and please vote for me too if you find it interesting.


June 12, 2016 06:42

Today, I have given my vote to you, please do same to me.

June 12, 2016 06:36

Hi Tita Ins and Mommy,
This is the contest I am joining. This is my idea, is it okay if you can read and tell me what you think? And also vote for it...I need as many online votes as possible. Thanks!!!

June 10, 2016 17:50

I have done my vote to you. I think your idea is great and wish best of luck.

June 9, 2016 22:28

wow, very interesting idea.. its sound great..
I voted for you and I will always support you

best wishes
Magoti Faustine

June 8, 2016 03:06

Hi Bettina,
I have cast my vote for you - first vote!

When you get a moment, please check out my idea by clicking "Lakshya Pawan Shyam" above, and give your valuable.

Also, if you like my idea, PLEASE vote for me!

Thank you in advance for your time.