Myrielle Creaciones: handmade sandals by the haitian community in Santiago Chile
Published on July 6, 2016 um 23:16
Explain your idea in details:
The main purpose of this project is to increase the incomes of a group of haitians that are actually living in precarious conditions teaching them a new skill so they can create beautifull and colorful handmade sandals and start making more money to send to their familys in Haiti. The Project will start with two different workshops: The macrame workshop and the shoemaker training. For the first one, Myrielle Lindor, haitian Young woman and current Macrame Workshop teacher for TECHO Haiti (local foundation), is will to come in order to train the haitian people in their own language: haitian creol. For the other workshop the Project will hire a chilean teacher because we want to ensure that the quality of the product is approved by the chilean population. After one month training, the students will be able to start making the shoes and MYRIELLE CREACIONES,an small enterprise, wil promote the sales. This way the project can guarantee the beneficiaries will not be making sandals and not be able to sell them by their own, are going to be able to increase their incomes for sure. Not only this Project will provide better life quality to the haitian community but will also show the chilean population that the haitian community is able to make beautiful handmade shoes, very colorful as the haitian culture and the most important thins, the haitians will show they can contribute to increase the countrys economic growth.
Expected impact of your idea on sustainable development
The first target is the success of the workshop with at least a group of 20 people: man and woman highly motivated to learn a new skill for life. We expect to increase this number in at least 20% each year. The second target is the creation of MYRIELLE CREACIONES, the new enterprise that will canalize the sales. The third target is the success of the enterprise being sustainable over the time. This can be easy evaluated by comparing the business plan with the first year of the enterprise.
Plans for implementation and sustainability
Because the sandal is handmade we are not be able to produce massively, so we are going to start with a production of 5.000 pairs of sandals the first season, reason why the sales will be limited to Santiago for the 5 first years.
The study market we conducted shows that chilean woman like the idea of the product: colors, design and creativity. They will be able to pay between 30 and 41 $us. Our target will be woman between 25 and 40 years old of 7 municipalities: Las Condes, Ñuñoa, Providencia, Santiago Centro, La Reina and Lo Barnechea (Around 240381 woman in our target group). As in the first season we are able to produce 5.000 that means we are only covering a 2% of our target with gives us a deep opportunity to grow.
Women said they are will to pay more if it ensures a good quality. They like the creativity of the product because no one has the caribbean style of our product. We are also negociating with a supplier in Mendoza (Argentina) that offers sole made of recycled car tires in order to be respectful with our planet and to offer more value to the product. We want to donate at least 15% of the profits to TECHO Haiti.
For the inicial invest we will need around 28.000 $us in order top ay the workshops, the equipment, raw material and three months operations. Private financiers will cover 14.000 $us and we are participating in the Chilean Startup S Factory for the other 14.000 $us. We will start at october this year.
My name is Silvia, Im 31 and Im a Comercial Engineer. Although I studied a comercial career since I was in highschool I was passionate with social work. That´s why in my country, Bolivia, I worked in an NGO coordinating all financial and administrative issue of the different projects and coordinating the settlement and the follow up of human resources policy. Although I liked my job I had the feeling I wanted to do more than only administrative stuff, thats why I decided to go to Haiti as a volunteer in America Solidaria (latinamerican foundation) where I worked for 6 months. I was so in love with the haitian culture that I decide to stayed longer, working with TECHO for 2 more years. As the Community Department Director I handle several projects at the same time, supervising leading and motivating the work of 96 local volunteers with excellent results. I was in charge with the design of the projects which includes the productive development programs in order to generate incomes for the vulnerable communities in the north of Port-au-Prince. In 2015 I moved to Chile where I live now and every day I see haitian people in the Street knowing that they are working in constructions, cleaning houses or looking for Jobs. They are more than 12.000 haitians in Chile, and only 6.000 register by the Migration Department, that means there is 6.000 out there living in very precaurios conditions, in homelessness risk or worst and its time to do something about it no to help them but to work with them.
Stage of Idea
conceptual stage, planning stage