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Am a young,enthusiastic and creative Kenyan. I am the 2014 winner in the Business Enterprenuership and Innovation Forun for best Creative Idea at University Of Nairobi. M also a Bachelor of Commerce student at University or Nairobi.
First name / Last name
My idea is a grocery store which is similar to a supermarket but specializes in selling vegetables and fruits only. The name Mama Mboga is a common name used in Kenya to refer to small scale traders in the estates who sell vegetables and fruits but in limited amounts.The companys name will be easily recognized since its commonly used.I came up with this concept through an observation i made while shopping at a supermarket in Nairobi, Kenya.Many supermarkets in Kenya do sell vegetables and fruits but this section in the supermarket is always small and not all vegetables and fruits sold. This i saw an opportunity that i could own a retail store which is big and sell all variety of fruits and vegetables produced in Kenya.I plan to work with farmers in Kenya and in the East Africa region to obtain vegetables and fruits from them.We will buy in bulk from farmers and sell in small or single units to customers. In Kenya 48.23% of total land is arable while only 19.3% of land is under agriculture. My enterprise will obtain produce directly from farmers cutting of middlemen and this will enable farmers to earn more returns on agriculture.My goal is to increase the practice of agriculture in Kenya and in East Africa so that more arable land is put to use.The uniqueness of my enterprise is that no one in the East Africa market has specialized into this kind of business on a large scale.We will advertise and promote this enterprise through social media,opening up a website and through the radio.The company needs the following to start:capital,suppliers(farmers),rental space, storage and refrigerator facilities and employees.View More