Muhammed Jawo is a young Gambian entrepreneur and a business management graduate with years of professional experience. In 2014, he travelled to Indonesia and started his studies at University of Brawijaya. After his second year, he went to Netherland (Holland) for one-year exchange program at The Hague University of Applied Sciences. In 2017, he returned to University of Brawijaya and attained his bachelor’s degree in business management with specialization in marketing. Before his graduation, Jawo conducted a research on social media marketing for his Thesis. He wrote and published a book titled ”Social Media marketing as a supporting tool for brand building and its impact on customer purchase decision”.

Muhammed Jawo represented Gambia on various international events and conferences one of which is the great Asia-Africa students conference in 2015. He is also the first African-Gambian to graduate at University of Brawijaya. After his graduation in 2018, Jawo decided to move to Dubai UAE for a 6-month Internship. He started his internship from January 2019 to May 2019 as a marketing intern. During his time in Dubai, he successfully led a group of investors to The Gambia to meet with H.E Mr. Adama Barrow, President of The Republic of The Gambia.

Muhammed believes that every one of us has a set of unique abilities. Our comparative success in life depends on how much we believe in ourselves, trust our own individual brilliance, nurture it and let it develop. E-commerce is a sector that is booming and it’s a business opportunity in Gambia which can be beneficial for The Gambia. Jawo came up with the initiative idea to create an e-commerce website and established Le Jumbo company to connect buyers and sellers online with a vision to revolutionized the e-commerce industry and yield the capability to better serve the Gambian market and create a better everyday life for many people. Gambians can shop online anytime, anywhere with utmost ease and convenience and get it delivered to their doorstep. On 1st September 2019, Le Jumbo e-commerce company was launched in The Gambia.

Jawo loves soccer, it’s his favorite sport which keeps him fit, well, and healthy.

In June 2020, Muhammed Jawo as the Founder & CEO of Le-Jumbo emerged as the 1st winner of the KMC Mayor Challenge, an EU-funded Youth Empowerment Projects, in partnership with the Lord Mayor of Kanifing Municipal Council and the Gambia Chamber of Commerce and Industry to tackle the issue of covid-19 on socio-economic challenges in The Gambia. Jawo is currently running Le Jumbo as well pursuing his Master’s Degree (MBA) at European University of Lefke.

For Jawo, being an entrepreneur is a way of contributing to national development. He believes that, the question should be; what can he do for his country, continent, and the world at large and not the other way round. It takes courage to be a successful entrepreneur. Thus, courage is parent of success.