I am..

First name / Last name

Pavlos Toubekis


Project Overview


F-eat is a wannabe fast food chain which is going to prepare fast and at the same time healthy meals, which are going to be based on the Paleo diet(it is a diet based on the nutrition of our ancestors who were fed by what the nature provided them). F-eat is for those who take care of their health through their nutrition, because either they face a health problem (e.g. diabetes, obesity etc) or they just want to remain healthy. Such people are either those who exercise (as amateurs/professionals) and they follow a strict diet plan or those who do not exercise and through nutrition they want to bring balance in their lives. Also, such people are employees of companies who do not eat lunch at their homes and they seek for healthy lunch options when being at the office. Our basic goal is to push people to the healthy way of eating and persuade them that the food can be both good tasted and good for the health. F-eat is going to be a physical store, which is going to scale up through franchising. An online site/store is also planned to be constructed for services such as home delivery. The section of fast food market is constantly developing due to a new model of consumers' behavior that makes the fast food a necessity. The basic difference between F-eat and the other competitors is the Paleo diet, on which our meals are going to be based. Except for our basic products (meals), we have thought of some other services, such as customized meals.

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