I am..

First name / Last name

Madhureeta Anand

Country

About me

fields of expertise

Entrepreneurial skills, Filmmaking, social impact projects

I´m constantly looking for

Funding and support

My profile

She is an entrepreneur,
independent filmmaker and activist. She has directed and co produced two feature films, written five feature films, directed and produced documentary films and series, spanning an array of genres. Many of her films have won national and international awards. She also writes for various websites and magazines and has been featured in books and other publications.
She is an activist for women’s rights and rights of other minorities. She has consistently used her films and influence to support the causes of ending violence against women and children.
Activism
Madhureeta Anand has consistently used her influence and films to advocate causes related to gender, sexuality and child rights.
Her film Kajarya collaborated with 21 NGOs in India and abroad including Eve Ensler’s – One Billion Rising. The film has become a tool for activism and to provoke discussion. The partner NGOs are continuing to screen the film across India’s villages and small towns. The film is available for watching on iTunes.
Madhureeta has launched her Digital Channel, ma films, to create and showcase social impact content. The content featured on the channel is surrounded by an on ground campaign. The current campaign on the channel deals with Masculinity issues and spreads awareness about the use of Pornography. The Channel launched on the 27th of July 2016.
She has founded and designed a women’s safety app called “Phree” that is based on consumer ratings for safety and is available on the App Store and The Play Store.
Madhureeta has a column “The Big M” on India Today’s website DailyO.
Madhureeta has twice been awarded the Karamveer award for her work that combines filmmaking with activism.

FILMMAKING PROFILE
Madhureeeta Anand’s third feature film tentatively titled “O Mere Piya” is an unconventional love story and is slated to go on the floors later this year.
Her fourth feature film titled “Decorate The Earth” is an English language co-production between India and the United States is slated to go on the floors at the end of the year.
Madhureeta Anand’s second feature film is titled “Kajarya”, had a successful theatrical release in India on the 4th of December 2015. premiered at The Dubai International Film Festival. The Film’s Swiss Premier took place in Geneva at The International Human Rights Film Festival where Kajarya is one of the 8 films in competition. The film was also selected to The Montreal World Film Festival and Eless Tournet Brussels where it is the opening film of t he festival. Kajarya was also chosen as one of the top five films to see in 2014 by Forbes India Magazine. Kajarya won the best foreign film award at The Silk Route Film Festival and China. The film has an all‐new star cast of trained actors and explores the issue of female feoticide and related women’s issues.
Madhureeta founded and is the festival director of the only Digital Film Festival in the country; the 0110 Digital Film Festival. The festival, started as collaboration with the British Council, Fame Cinemas and PVR Pictures, has well known filmmakers and actors on its jury.
She has written, directed and executive produced with PVR Pictures, her first full‐length commercial feature film ‘Mere Khwabon Mein Jo Aaye’, starring Randeep Hooda, Arbaaz Khan and Raima Sen, which released on February 6, 2009.
In 2007, she directed, produced and wrote ‘Laying Janaki to Rest’, a documentary film on Sita the Goddess; ‘The Magic Tent’, which she co‐wrote and produced.

In 2006, she was awarded the Silver Conch at the Mumbai International Film Festival, for her film ‘Walking on a Moonbeam’.
Her documentary ‘Education – A reality or a myth’ was nominated at the Zanzibar International Film Festival in 2002. Her film titled ‘Sin’ was nominated in the Short Film section at The Damah Film Festival at Seattle (USA) in October 2002.
Furthermore, she was the only woman camera director on a crew of directors on Channel 4(UK)’s award winning series ‘The Greatest Show on Earth – The Kumbh Mela’ (2001). She has also won the Royal Television Society Craft Award for it.
In 2001, Madhureeta produced and directed a thirty‐minute documentary feature on the Kumbh Mela‐ ‘In Search of Salvation’ for the German Telecast Footprint
(Austria/Switzerland/Germany). The Damah Film Festival at Seattle (USA) invited this film on October 11, 2001, where it fetched her award for Excellence in Film Making. It was also nominated at the Commonwealth Film Festival (Manchester, U.K. June 30, 2002).
Further Details of her work are available on http://www.ekaafilms.com, http://www.0110idff.com and http://en.wikipedia.org/wiki/Madhureeta_Anand