The Entrepreneurship Campus is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Strategies to Manage Visitors Flows in Urban Destinations

Sustainable Tourism Competition

Overtourism was included in the Oxford English Dictionary in 2018, yet the issue of mass tourism has been debated for many years. Specific destinations that fire the imagination of travelers from all over the world are getting overcrowded, thus the need for responsible and traveling and sustainable tourism development is growing.
The impacts of overtourism vary from environmental to social and cultural.

Environmental impacts include:
Water consumption and overuse
Greenhouse gas emissions
Marine litter and soil pollution
Erosion and habitat loss

Social and cultural impacts:
Alienated local residents
Failure to respect local traditions and customs
Loss of authenticity
High but short-term rents
Spatial concentration

Reading suggestion: Have You Considered Sustainability Entrepreneurship in Tourism?

Classic travel destinations such as Venice, Paris, Amsterdam, or even places made famous through cinema like Dubrovnik, (Game of Thrones) are taking measures to deal with the huge crowds of visitors.
While these economies are getting more than the real demand, there are countless destinations across the world in medium and low-income countries that struggle to develop this sector and boost its economic effect on the local economy and especially on employment.

Recently, the World Tourism Organization (UNWTO) unveiled a list of seven strategies to manage visitors flow in urban destinations. Numerous researches have confirmed that local power can provide the best strategies for reducing the negative impacts of crowds in popular destinations. At the same time, these strategies can be used in areas that are expected to turn into travel hubs in the near future.

Strategy 1: Promote the dispersal of visitors within the city and beyond
Strategy 2: Promote time-based dispersal of visitors
Strategy 3: Stimulate new itineraries and attractions
Strategy 4: Review and adapt regulation
Strategy 5: Enhance visitors’ segmentation
Strategy 6: Ensure local communities benefit from tourism
Strategy 7: Create city experiences for both residents and visitors
Strategy 8: Improve city infrastructure and facilities
Strategy 9: Communicate with and engage local stakeholders
Strategy 10: Communicate with and engage visitors
Strategy 11: Set monitoring and response measures

All these look like the responsibilities of local governments, but solutions can be provided by everyone. If you already have an idea or project that promotes responsible travel, you are welcomed to participate in the Sustainable Tourism Competition.
If you have noticed an issue related to tourism in your community, you can take out free online training and learn how to develop a concept from an entrepreneurial idea to a sustainable solution.

Source: UNWTO

Leave Your Comment →


  1. In Strategy 11 above ‘Set monitoring and response measures’, to manage the flow of visitors in urbanized destinations, the projects in charge of sustainable tourism must set a roadmap into managing this situation now and in near future and must also set the pace for prospective ideas on sustainable tourism to follow its lead.

  2. To reduce the impact of crowds in popular destination,attention must be focused on developing the rural areas so as to enable the villagers have access to basic amenities like Electricity,Good Water,Good Road,Factories,Good food etc.

    From my experience so far,people decide to travel to popular cities around for so many reasons.Some travel for business opportunities,holidays,conferences,training and development.

    If attention is given to developing the small towns and villages,definitely the crowd will reduce in BIG CITIES.

  3. am one of the participant in promoting tourism competition, i would say crowding population in urban area is due to many factor such as lack of development in rural area. the reason why i took this chance in promoting tourism is the fact that our people tend to travel long distance just to gather few information of which us aawambo group let it fade away. so people travel where there development, rural do not have anything to offer to tourists. development should diversify and we will do away with crowding population in urban area

  4. Tourism is good for the economy of a country, but I also think that with time tourism is becoming a bane. Issues like destruction of the environment and cultural erosion are only a few of the many problems.
    Thank you and good luck to all those who are finding solutions and implementing them.

  5. Actually it also depends on the visitors culture and their awareness , it is a good point to shed lights on .

  6. Strategy 3 can help one achieve strategy 1, 5, 6 & 7. Recently; Tourism has become one of the biggest employment sectors in the world. It’s therefore prudent we implement sustainability strategies

    @ Naemi Likius – Oshukulu Cultural Village, you need to adopt some of these strategies in Namibia

  7. I’m from Thailand. While tourism is economically productive, it can also be culturally damaging and untruthful. There are many rural villages in my country that are built for tourist attraction. One such example of the long neck tribe. Many people travel there to experience their daily activities and culture, but what many tourists don’t realize is that it’s a hoax. The real village lies beyond the attraction. We must be careful about balancing privacy and cultural experience.

  8. Hello everyone. It is true that over tourism can be an issue. There are seasons where the influx of tourists is so high that it causes sociocultural, economic and environmental issues. In East Africa the great wildbeast beast migration is one such time. There’s need to look into how to regulate this without upsetting the tourism industry, which we solidly rely on to earn foreign exchange

  9. If we embrace decentralization, i think the issue of over-tourism will be an utopian dream!!

    entrepreneuressien ( 2019 Best Idea)

  10. Campus members should realize that our aim is to foster entrepreneurship education towards achieving SDG

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Timeline 2019

March 18, 2019
Competition launch.
Entries are welcomed
May 15, 2019
Voting & commenting begins for all
July 31, 2019
Deadlines for entries
August 31, 2019
Deadlines for votes & comments
September 5, 2019
10 finalists announced in both categories
September 5, 2019
People’s Choice Prize winners announced
September 15, 2019
Deadline for receipt of videos from finalists in both
October 5, 2019
Deadline for Panel of Judges’ selection of the winners
October 19, 2019
Winners announced at Entrepreneurship Summit in Berlin

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