How Will COVID-19 Will Affect Consumerism?

Sometimes it takes a happy or sad event for us as individuals to recognize that we own nothing and that we are OK with the feeling. Rarely does it take a world pandemic and prolonged lockdowns to understand that we might have more material things than what we need.
One of the countless important questions raised during the pandemic is how will it affect consumer behavior. The sure thing is that even though many countries are easing lockdown measures, COVID-19 is still present. Thus, uncertainty will be the general mood until a vaccine is found. This situation is now considered the new normal, and it’s shaping people’s behavior.
With many travel restrictions still in place and people working remotely, fewer will travel for leisure or work purposes. Given the economic uncertainty and people will tend to spend less on unessential items and save more. On the other hand, safety and health concerns will have an impact on people’s attitudes towards leisure activities such as dining out, cinemas and theaters, pools and spas, music events, etc. The majority of these activities and services will be offered online.

A recent survey on shopping trends revealed in post-COVID-19 China shows a significant shift from offline to online shopping. Online supermarkets, grocery stores, food services, streaming services saw a huge growth in sales.
Further on, the same report highlights increase shopping frenzy by livestream and community group buying. The positive aspect of this solution was related to the support that is provided to local businesses and farmers from their communities.
Finally, the reports highlight that consumers are making choices that provide good value for money. All the data generated by the feedback during the lockdown period is the basis of the consumer to manufacturer products. These types of products offer customized services. Some trends are easy to predict when it comes to post-COVID-19 consumer services. For example, women will buy more hair dye and fewer lipsticks, because they won’t need it while wearing a mask.
Besides the insights on how the coronavirus has shaped consumer trends, the silver lining from this report is that even a country that was run over by consumerism like China can change.

Going from consumerism to sustainability

The disadvantage of online shopping is that it can revert the pre-pandemic consumerist behaviors. People will not buy more clothes but they invest in athletic wear and shoes. Prolonged uncertainty can fuel panic buying over financial and employment concerns. Yet, surveys show that after the great recession, people in the United States switched to more frugal and minimal lifestyles. Overall, the pandemic increased social and individual responsibility. Consumers became more aware of supporting local enterprises or other sectors that needed help to survive the crisis. Individuals and organizations came up with innovative and sustainable solutions to face pandemic-related changes and to orient their customers towards local products and services.
What happened in your communities? What are some new consumers’ trends that you have noticed? Do you have an idea or project that contributes towards Sustainable Development Goal 12, responsible consumption and production? Join the Citizen Entrepreneurship Competition if you’re an aspiring social entrepreneur willing to learn more and to improve the lives of people through innovative entrepreneurial ideas.

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6 Comments

  1. I want all our campus members in this platform to know that or ask themselves this question: “How will COVID – 19 affect Consumerism? Everyone should quickly read this blog now meticulously.

  2. As a result of COVID 19, customers are looking to invest more in products and services that provides comfort at home, isn’t it? All Campus members, this article should be spread across, will it be? I rated this blog 99.3%,as budding entrepreneur l want to ask, ” How will my co-campus members rate Thiers?

  3. I like the statement; ‘from consumerism to sustainability’ because it is the headline of the article am currently working on. People’s behavior will change from enjoying too much leisure and consumption to savings and Investments. This is because of the difficulties manifested during the pandemic which caught many of us unaware. Therefore, there’s forced adjustment to the new normal.

  4. We need to read this educative sentenses;

    A recent survey on shopping trends revealed in post-COVID-19 China shows a significant shift from offline to online shopping. Online supermarkets, grocery stores, food services, streaming services saw a huge growth in sales.
    Further on, the same report highlights increase shopping frenzy by livestream and community group buying. The positive aspect of this solution was related to the support that is provided to local businesses and farmers from their communities.
    Finally, the reports highlight that consumers are making choices that provide good value for money. All the data generated by the feedback during the lockdown period is the basis of the consumer to manufacturer products. These types of products offer customized services. Some trends are easy to predict when it comes to post-COVID-19 consumer services. For example, women will buy more hair dye and fewer lipsticks, because they won’t need it while wearing a mask.
    Besides the insights on how the coronavirus has shaped consumer trends, the silver lining from this report is that even a country that was run over by consumerism like China can change.

  5. Yes, people will learn how to invest and save because of this pandemic crisis.
    I hope all campus members will understand issues?

  6. However, devastating this crisis is; it has its advantages in my country. Pre-pandemic, there have been a great trend of consuming imported goods, to the extent of importing simple things we produce in high quantity. If one does not take imported things such a person is look at as a timid person irrespective of educational qualifications. But with the pandemic and subsequent lockdowns, Nigerian and Nigerians have been forced to consume locally made products which in turn can boast the economy. Post pandemic will see my country paying interest in depending on local products than foreign espercially those the country can afford to produce. Local products consumers self-esteem will be raised and will be glad to tell everyone that they are ordering local rice or so for their consumption. Government may think of investing in our health system because with the pandemic many of them could not travel for medical attention abroad, so they will see the need of developing our health system.

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